Fractional Media Director Services

Strategic oversight and expert guidance to optimize your media strategy—on your terms.

Your Fractional Media Director, When You Need One

Struggling to evaluate your ad agency’s performance, refine media strategies, or align campaigns with your internal goals? As a Fractional Media Director, I step in to provide high-level oversight, strategic direction, and actionable insights—exactly when and where your business needs it.

Why Choose a Fractional Media Director?

Hiring a full-time media director isn’t always feasible—or necessary. As a Fractional Media Director, I bring the same level of expertise and strategic direction for a fraction of the cost. Retainer-based, flexible, and results-driven, I’ll help your team improve performance and achieve your goals on a timeline that works for you.

Who Can Benefit?

  • Businesses unsure if their ad agency is delivering maximum value.

  • Teams looking for expert insights to improve media performance.

  • Organizations seeking flexible, high-level marketing leadership.

Driving Results, One Strategy at a Time

What does a Fractional Media Director do?

As your Fractional Media Director, I provide expert oversight and strategic guidance tailored to your business’s needs. My role is to act as an integrated member of your team, helping you optimize media performance, improve agency collaboration, and achieve your marketing goals—all without the commitment of a full-time hire.

How I can help your team:

  • Agency Oversight: Evaluate your ad agency’s performance, media strategies, and targeting to ensure alignment with your internal goals.

  • Performance Optimization: Analyze campaigns to identify weak spots and implement data-driven improvements.

  • Targeting & Strategy Refinement: Help adjust your media mix and targeting to better connect with your audience.

  • Team Integration: Collaborate directly with your internal team and stakeholders to provide seamless support.

  • Training & Education: Empower your team with the knowledge and tools they need to understand and execute effective digital media strategies.

Media Expert, Team-Player

A Strategic Partner for Your Media Success

With a unique blend of agency and client-side experience, I bring a deep understanding of both worlds to every consulting engagement. My goal is to act as a true partner, seamlessly integrating into your team to provide actionable insights and strategies that deliver real results. Retainer-based, flexible, and results-driven, I help your team improve performance and achieve your goals on a timeline that works for you.

What Sets Me Apart

With a proven track record across top brands, I bring a unique combination of hands-on leadership, strategic insight, and measurable results to every engagement. Here’s how my experience translates into success for your team:

  • Proven Media Innovation: At Rack Room Shoes and Off Broadway Shoe Warehouse, I tested and scaled new media channels that became the brand’s largest driver of consistent online sales, building digital into a profitable business segment.

  • Leadership in Multi-Million Dollar Campaigns: For Bloomin' Brands, I managed multi-million-dollar ad campaigns for Outback Steakhouse, Carrabba's Italian Grill, and other restaurants, driving increased brand awareness and restaurant traffic.

  • Expert Agency Oversight: At PulteGroup, I uncovered media performance issues that led to selecting a new, higher-performing agency partner, while training regional directors to improve local SEO for Pulte Homes, Centex, and Del Webb communities.

  • Precision Audience Targeting: At SunTrust Bank and BB&T (now Truist), I developed targeted digital strategies to reach high-net-worth individuals, driving growth for their most lucrative financial services.

  • In-House Team Building: I led the digital marketing department for Rack Room Shoes and Off Broadway Shoe Warehouse, taking awareness advertising in-house, procuring stronger search & SEO agencies, establishing stringent performance metrics, and attaining increased media budgets by demonstrating significant ROI.

Ready to Elevate Your Media Strategy?

Let’s work together to take your media strategy to the next level. Whether you need an expert evaluation of your ad agency’s performance or strategic direction to drive measurable results, I’m here to help.